Professional Development

CX Certifications

Internationally recognized credentials for customer experience professionals at every career stage.

Foundation
CCXS
CCXS — Certified CX Shopper

The CCXS certifies trained evaluators to conduct mystery shopping under CX Standard criteria and protocols. It is the entry point to the CX Standard evaluation ecosystem.

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Analytical
CCXA
CCXA — Certified CX Auditor

The CCXA certifies professionals with the capacity to conduct complete operational audits, write findings reports, and issue recommendations under CX Standard methodology. Only CCXA-accredited auditors can certify organizations.

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Strategic
CXSP
CXSP — CX Standard Practitioner

The CXSP certifies professionals who design, manage, and implement customer experience strategies and programs within organizations, applying CX Standard principles and tools. Oriented toward internal execution: translating the standard into operations, processes, and teams.

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Leadership
CCXL
CCXL — Certified CX Leader

The CCXL is the highest individual certification in the CX Standard ecosystem. It recognizes leaders with strategic CX vision, capable of designing complete customer experience ecosystems, leading organizational transformations, and articulating CX as a competitive advantage at the executive level.

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Institutional Accreditation

ACAO — Accredited CX Advisory Organization

The ACAO designation recognizes consulting firms and advisory organizations authorized to support implementation, operational alignment, and readiness preparation under the CX Standard framework.

ACAO accreditation recognizes operational capability and governance compliance — not certification authority. Accredited organizations operate under Institute governance requirements and are subject to periodic review.

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Minimum accreditation requirements
At least one active Certified CX Auditor (CCXA) within the operational structure
Compliance with the CX Standard Code of Conduct
Demonstrated operational capability in CX implementation and advisory services
Compliance with Institute governance, trademark, and representation policies
Periodic accreditation review as defined by the CX Standard International Body
ACAO organizations are subject to conflict-of-interest rules. Organizations involved in implementation for a certification candidate may not independently certify the same organization.
Organizational Certification

CXSC — CX Standard Certified Organization

Organizations can obtain certification through independent evaluation under the CX Standard framework. Certification is granted across three levels based on evaluation score, Critical Indicators approval, and evidence compliance requirements.

No organization can be certified without an independent audit conducted by a Certified CX Auditor (CCXA) with active accreditation.

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CXSC Standard
80–89
Complete compliance across all seven pillars. All Critical Indicators approved. Complete Evidence Package.
CXSC Advanced
90–94
Includes all CXSC Standard requirements, plus documented evidence of continuous improvement activities.
CXSC Excellence
95–100
Includes all CXSC Advanced requirements, plus operational internal training structure and metrics integrated into decision-making.
Certification Integrity

Formal evaluation. Periodic renewal.

All certifications under the CX Standard framework require formal evaluation and periodic renewal. Professional and organizational certifications may be suspended or revoked if certification requirements, ethical standards, or evaluation criteria are no longer maintained.